Performance-driven tools for serious strength athletes
At Wrap Assist, we create performance-driven tools for serious strength athletes—born from firsthand experience on the platform and forged through years of service, discipline, and elite competition.
Founded by a former soldier, police officer, and world competitor in equipped powerlifting, our company was built to solve a problem that even the best gear couldn't fix: the struggle with knee wraps. In high-stakes lifting, timing is everything—and inefficient wrapping can lead to numb feet, compromised lifts, and missed opportunities.
The idea for Wrap Assist was born out of necessity. After a competition mishap left our founder standing for minutes in tight wraps due to a delayed lift order, he realized what many lifters silently suffer through: there's no quick, reliable solution for wrapping and unwrapping under pressure. So he designed one.
To empower strength athletes with innovative, practical tools that enhance performance, safety, and self-sufficiency. We solve real-world training challenges by developing durable, user-friendly solutions that support athletes in achieving consistent wrap tension and improved control, whether training solo or with a team.
To lead the strength sports equipment market by solving overlooked challenges for powerlifters and strength athletes, creating scalable, user-tested solutions that combine performance, simplicity, and real training needs.
Our products are developed by athletes, for athletes. Every tool is tested on the platform before it reaches your hands.
We identify real training challenges and create practical solutions that make a measurable difference in performance.
Your PR is our mission. We provide tools and support to help you lift bigger, better, and more consistently.
Built to withstand the demands of serious training. Our tools are designed to last through years of heavy lifting.
Years of Competition Experience
Athlete-Designed Products
Commercial Wrap Assist Tool